Privacy Policy

Protecting your privacy is of high priority to Prager Dreifuss AG (“Prager Dreifuss”). When we collect and process personal data (or instruct others to do so on our behalf) we comply with the requirements set forth in the Swiss Data Protection Act and follow the rules set out in the EU GDPR, to the extent that the EU GDPR is applicable. This data protection policy (“Data Protection Policy”) outlines the details of how we do this.

When visiting our website and/or communicating with us via website, e-mail or other channels, you give consent to the terms of this Data Protection Policy. If you do not agree to this Data Protection Policy you must inform us and discontinue using our website. We regret to inform you that we will not be able to provide further legal or other services to you in such case.


Data which is collected by Prager Dreifuss may include: name, address, phone number, e-mail-address, language preference, job title, business affiliations and content of communication (“Personal Data”). Collected data may further include identification and background information obtained as part of Prager Dreifuss’ on-boarding process, financial information for payment purposes and any other information relating to you which you provide to Prager Dreifuss. The Personal Data may relate to yourself as user of Prager Dreifuss’ website and services or your employees and agents. Prager Dreifuss may supplement the collected Personal Data with information retrieved from public sources for the purpose of confirming existing Personal Data or ensuring effective communication with you.

Prager Dreifuss will store your Personal Data as long as you are a business contact to us or as long as we are legally obliged to do so.

Visiting the Prager Dreifuss website does not require disclosure of Personal Data. However, the server of the webhosting provider of the Prager Dreifuss website temporarily stores user access information such as IP address, date and time of access, name and URL of the file accessed, referrer URL, browser used and name of the user’s access provider (for further information see: In addition, certain information is automatically being collected on the Prager Dreifuss Website (see below 3.).


Collecting and processing Personal Data allows Prager Dreifuss to communicate with you, carry out anti-money laundering, conflict and reputational checks, administer client relationships, improve Prager Dreifuss’ website, promote our services by sending out publications, event invitations, providing online advertising etc. and to comply with our legal, regulatory and risk management obligations, including establishing, exercising and defending legal claims. Further, collecting data of website users helps Prager Dreifuss to ensure system security and stability.

3. automatically collected information


Prager Dreifuss’ website uses “cookies”, i.e. text files that are stored on your device, in order to improve the website by providing statistical information about the interaction of users with the Prager Dreifuss website, the numbers of visitors and similar information. So-called session cookies are deleted after your visit to the website. So-called persistent cookies remain on your device and allow, for example, user settings such as the consent or rejection of the use of cookies or other information to be stored for a certain period of time. We use persistent cookies to better understand how you use the Prager Dreifuss website and its content. This enables us to continuously improve the content and offers on the website for you.

You can set your browser to delete and block cookies. By using the Prager Dreifuss website without changing your settings you consent to Prager Dreifuss’ use of cookies. Alternatively, you can use this link to prohibit the use of cookies on the Prager Dreifuss website. In doing so, a cookie will be placed on your end device which saves your setting regarding the use of cookies.

3.2. Use of Google Analytics

The Prager Dreifuss website uses Google Analytics, a web analytics service provided by Google, Inc. (Google Ireland Limited, Gordon House, Barow Street, Dublin 4, Ireland). Google Analytics uses cookies. The non-personal information about your use of the Prager Dreifuss website generated by these cookies is transmitted to Google Inc. servers. These servers may be located in the USA. However, the IP addresses are anonymised before transmission by means of IP anonymisation. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. The anonymised IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google Inc.

Google uses the information collected in this way on our behalf for the purpose of evaluating your use of the Prager Dreifuss website, for compiling reports on website activity for the Prager Dreifuss website and for providing other services relating to internet usage and the use of the Prager Dreifuss website.

You can download a browser add-on to deactivate Google Analytics under For further information regarding Goggle's privacy policy see

3.3. Clear Gif Files (Web Beacons)

The Prager Dreifuss website may use so-called clear gif files (also called web beacons). These help us to improve the content and use of the Prager Dreifuss website and to provide more targeted online advertising by enabling us to analyse the effectiveness of the Prager Dreifuss website. Clear gif files are small graphics with a unique identifier that function similarly to cookies and allow us to monitor users' online activities. Unlike cookies, which are stored on the user's device, clear gif files are invisibly embedded in the Prager Dreifuss website and are approximately the size of the dot at the end of this sentence.

The Prager Dreifuss website uses clear gif files from Audienzz AG, a company of the NZZ Group. You can find more information with respect to data protection of Audienzz AG's and at NZZ AGB Page (note that all links are in German).

3.4 Logfiles

Each time the Prager Dreifuss website is accessed, a series of general information and data is collected. This information and data is stored in the log files of the server of the web hosting provider of the Prager Dreifuss website and may include the following information and data in particular:

  • Browser type and version;
  • Operating system used;
  • so-called referrer address, i.e. the internet page from which you have arrived at the Prager Dreifuss website;
  • the respective subsites of the Prager Dreifuss website accessed;
  • the date and time of access to the Prager Dreifuss website;
  • the IP address from which the Prager Dreifuss website is accessed;
  • other similar data and information.

For further information see: (in German).
On the one hand, this data and information is necessary to run the Prager Dreifuss website. On the other hand, we evaluate this data and information statistically in order to optimise the Prager Dreifuss website and our appearance. The log file data is stored separately from all other personal data.


Prager Dreifuss may disclose your personal data as well as other data and information to third parties within the scope of the purposes of data processing described under 2, to the extent that this appears appropriate and is permitted. This may be the case if the third parties process the respective data for Prager Dreifuss as well as if the third parties process the respective data for their own purposes. These third parties may be, for example, service providers of Prager Dreifuss (banks or IT providers), suppliers or auxiliary persons, clients as well as companies affiliated with them or their counterparties in Switzerland or abroad, authorities or courts.

The aforementioned recipients may be located in Switzerland or abroad, in particular in countries that do not guarantee adequate data protection. Before disclosing personal data to a country without adequate data protection, we will endeavour to ensure adequate data protection using the means provided by law.


Prager Dreifuss has technical and organizational measures in place to help safeguard your Personal Data against manipulation, loss, destruction or unauthorized access by third parties. In particular, SSL encryption is used when you visit the Prager Dreifuss website.


You are entitled to be informed by Prager Dreifuss on any collection and processing of your Personal Data in order to verify the lawfulness of such processing. You may request rectification or completion of your Personal Data if it is inaccurate or incomplete. To the extent allowed by applicable law you may request deletion of your Personal Data or a temporary restriction of processing in certain instances. You may also object to the processing of your Personal Data, in which case Prager Dreifuss will no longer be in a position to provide legal or other services to you (see section introduction to this Data Protection Policy). You are further entitled to lodge a complaint in relation to our processing of your Personal Data with a local supervisory authority, such as the Federal Data Protection and Information Commissioner in Switzerland.


Should you have any questions or comments on our processing of your Personal Data, please feel free to contact us at: